13 December 2007 Airline awards 'influence travellers'
Airline awards such as the recent Business Traveller Awards are "influential" to passenger choices, it has been claimed.
According to Virgin Atlantic, the awards allow customers to "recognise excellence" while receiving reassurance that they have made the best decision in terms of their provider.
Virgin Atlantic recently won Best Business Airline in the Travel Trade Gazette Awards 2007 while Business Traveller Awards 2007 named British Airways Best Airline.
"[While] awards are not the only factor that customers take into account when booking their travel arrangements, they are undoubtedly influential to some people," commented a spokesperson for Virgin Atlantic.
She added that the awards "visibly recognise excellence and give customers a good reason to fly with us".
Virgin Atlantic flies to more than 20 destinations in Africa, Asia, and North America.
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